PENGARUH PERSEPSI LABEL HALAL DAN CITRA MEREK TERHADAP NIAT BELI ULANG DETERJEN TOTAL (Studi pada Pengguna Produk Deterjen Total di Kecamatan Lowokwaru)
| Main Author: | Istiqomah, Nur Hidayatul |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/41632/1/Pendahuluan.pdf http://eprints.umm.ac.id/41632/2/BAB%20I.pdf http://eprints.umm.ac.id/41632/3/BAB%20II.pdf http://eprints.umm.ac.id/41632/4/BAB%20III.pdf http://eprints.umm.ac.id/41632/5/BAB%20IV.pdf http://eprints.umm.ac.id/41632/6/BAB%20V.pdf http://eprints.umm.ac.id/41632/7/Lampiran.pdf http://eprints.umm.ac.id/41632/ |
Daftar Isi:
- The purpose of this study was to examine the effect of halal label perception and brand image on Total Detergent produced by PT Total Chemindo Loka which has production operations in three countries, Singapore, Malaysia and Indonesia. PT. Total Chemindo Loka is domiciled in Indonesia, responsible for producing and distributing laundry detergent. This study used multiple linear regression analysis on 120 Total Detergent users at Lowokwaru district and taken using purposive sampling technique and using questionnaires to collect data. The results of the study revealed that the perception of halal label positive and significant influence on repurchase intention and brand image have a positive and significant impact on repurchase intention.