PENGARUH KEPUASAN PELANGGAN DAN KEPERCAYAAN PELANGGAN TERHADAP NIAT PEMBELIAN ULANG (STUDI PADA PELANGGAN COKELAT KLASIK CAFE MALANG)
| Main Author: | Akbar, Muhammad Zulfikri |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/41621/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/41621/2/BAB%20I.pdf http://eprints.umm.ac.id/41621/3/BAB%20II.pdf http://eprints.umm.ac.id/41621/4/BAB%20III.pdf http://eprints.umm.ac.id/41621/5/BAB%20IV.pdf http://eprints.umm.ac.id/41621/6/BAB%20V.pdf http://eprints.umm.ac.id/41621/7/LAMPIRAN.pdf http://eprints.umm.ac.id/41621/ |
Daftar Isi:
- The purpose of this study is to examine the effect of customer satisfaction and customer trust on repurchase intentions. The population in this research is Cokelat Klasik Cafe Malang customer and the sample in this study are 120 customers who are 18-32 years old and have consumed at least 2 times. The method of analysis used in this study is multiple regression analysis. The results of this study indicate customer satisfaction has a significant positive effect on the intention of repurchasing customers. And customer confidence has a significant positive effect on customers' repurchase intentions