PERBANDINGAN EKUITAS MEREK SARIMI DAN SUPERMI (Studi pada Mahasiswa Universitas Muhammadiyah Malang)
| Main Author: | Cinintya, Misherly |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/41618/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/41618/2/BAB%20I.pdf http://eprints.umm.ac.id/41618/3/BAB%20II.pdf http://eprints.umm.ac.id/41618/4/BAB%20III.pdf http://eprints.umm.ac.id/41618/5/BAB%20IV.pdf http://eprints.umm.ac.id/41618/6/BAB%20V.pdf http://eprints.umm.ac.id/41618/7/LAMPIRAN.pdf http://eprints.umm.ac.id/41618/ |
Daftar Isi:
- This study aims to determine the Comparison of Sarimi and Supermi Brand Equity by using t test analysis tool. The type of research used in this study is comparative. The sample in this study were students of the University of Muhammadiyah Malang, amounting to 100 people. The sampling technique uses purposive sampling method. Based on the results of this study indicate that Sarimi and Supermi brand equity there is no significant difference between Sarimi and Supermi brand equity for students of Muhammadiyah University of Malang.