PENGARUH KUALITAS WEBSITE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH KEPERCAYAAN PELANGGAN (Studi Pada Pelanggan Online Shop Instagram di Kota Malang)
| Main Author: | Umami, Elicha |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/41570/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/41570/2/BAB%20I.pdf http://eprints.umm.ac.id/41570/3/BAB%20II.pdf http://eprints.umm.ac.id/41570/4/BAB%20III.pdf http://eprints.umm.ac.id/41570/5/BAB%20IV.pdf http://eprints.umm.ac.id/41570/6/BAB%20V.pdf http://eprints.umm.ac.id/41570/7/LAMPIRAN.pdf http://eprints.umm.ac.id/41570/ |
Daftar Isi:
- This study was conducted to know the significant effect of website quality variable toward repurchase intention that was mediated by customers trust of online shop customer on Instagram. The data analysis method that was used was multiple linear regession analysis with mediation variable to 120 respondents that had been determined by using purposive sampling technique and using online questionnaire to collect the data. The result showed that website quality possitively and significantly effected the repurchase intention, website quality also positively and significantly effected the customers trust, it positively and significantly effected the repurchase intention that was mediated by customers trust.