ANALISIS EFISIENSI PEMASARAN CABAI MERAH BESAR DENGAN METODE PENDEKATAN S-C-P (Structure, Conduct, and Performance) DI KECAMATAN DAU KABUPATEN MALANG
| Main Author: | Sukma, Septi Ambar Indraningtia |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/41488/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/41488/2/BAB%201.pdf http://eprints.umm.ac.id/41488/3/BAB%202.pdf http://eprints.umm.ac.id/41488/4/BAB%203.pdf http://eprints.umm.ac.id/41488/5/BAB%204.pdf http://eprints.umm.ac.id/41488/6/BAB%205.pdf http://eprints.umm.ac.id/41488/7/BAB%206.pdf http://eprints.umm.ac.id/41488/8/LAMPIRAN.pdf http://eprints.umm.ac.id/41488/ |
Daftar Isi:
- The purpose of this study are (1) to determine the structure (structure) of the large red chili market in Dau District, Malang Regency. (2) Knowing the conduct (behavior) of the large red chili market in Dau District, Malang Regency. (3) Knowing the performance (performance) of the large red chili market in Dau District, Malang Regency. The results of this study are (1) market structure in the marketing system of large red chili tends to face the oligopoly market structure. (2) Market behavior seen from the price formation process that occurs is quite simple and fast, both at the level of farmers and consumers. Price determinants at the level of farmers are generally collectors who act as price makers. The payment method that takes place to farmers tends to be a postponed system about 1-2 days after the harvest is done by the merchant. (3) Market performance in the marketing system of red chili shows that there are three marketing channels with uneven distribution of margins and RPM between marketing institutions, the value of producer share is still low, marketing margins are quite high at the level of intermediary traders, and the rate of price changes at the consumer level is greater compared to the rate of price changes at the producer level. (4) The structure, behavior and performance of the large red chili market in the District of Dau, Malang Regency are interconnected with each other. The market structure formed is an oligopoly market so that market behavior is determined by collectors as price determinants, and market performance is the highest profit obtained by collectors.