PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BREM MADIUN (Studi Pada Konsumen Brem Merk Candi Mas Madiun)
| Main Author: | Firmansyah, Ardian |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/41452/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/41452/2/BAB%20I.pdf http://eprints.umm.ac.id/41452/3/BAB%20II.pdf http://eprints.umm.ac.id/41452/4/BAB%20III.pdf http://eprints.umm.ac.id/41452/5/BAB%20IV.pdf http://eprints.umm.ac.id/41452/6/BAB%20V.pdf http://eprints.umm.ac.id/41452/7/LAMPIRAN.pdf http://eprints.umm.ac.id/41452/ |
Daftar Isi:
- The purpose of this study is to analyze the effect of product quality, price and promotion of consuments purchasing decisions of brem Madiun. The type of research is quantitative research. The population of this study is the buyer of brem products in 2018. The number of samples is 100 respondents. The technique used in the sampling technique is Non-Probability Sampling. By sampling method using Accidental sampling. The results of research that has been done then can be concluded as follows: 1) There is influence of product quality variables on consumer purchasing decision of Brem Candi Mas Madiun. 2) There is influence of price variable to purchase decision of brem Candi Mas Madiun. 3) There is influence of promotion variable to purchase decision of brem Candi Mas Madiun. 4) There is influence of product quality, price and promotion variables to purchase decision of brem Candi Mas Madiun. 5) Promotion variable (X3) is the most influential variable in consumer purchasing decision of brem Candi Mas Madiun