PENGARUH LOKASI, KELENGKAPAN PRODUK, DAN HARGA TERHADAP MINAT BELI ULANG (Studi pada Konsumen Supermarket Giant Dinoyo Malang)
| Main Author: | Octavianto, Yuda Pratama |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/41235/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/41235/2/BAB%20I.pdf http://eprints.umm.ac.id/41235/3/BAB%20II.pdf http://eprints.umm.ac.id/41235/4/BAB%20III.pdf http://eprints.umm.ac.id/41235/5/BAB%20IV.pdf http://eprints.umm.ac.id/41235/6/BAB%20V.pdf http://eprints.umm.ac.id/41235/7/LAMPIRAN.pdf http://eprints.umm.ac.id/41235/ |
Daftar Isi:
- The purpose of this study is to describe the location of the completeness of the product and the price of consumer buying interest, to examine the effect of the location of the completeness of the product and the price on the consumer's buying interest. Samples in this study are consumers who have made purchases at Dinoyo Giant Supermarket Malang at least One time and amounted to 120 consumers. Data collection techniques using questionnaires. Analyzer to know location level, completeness of product, and price is scale analysis. Multiple linear regression analysis to know which of the location variables, completeness of the product, and the most dominant price of consumer buying interest. The results showed that location variables have positive and significant impact on consumer buy interest. The results showed that the variable completeness of the product have a positive and significant impact on consumer buy interest, and the results showed that the variable price has a positive and significant impact on consumer buy interest. The most dominant variable of research indicates that location variable becomes the most dominant variable to consumer buy interest.