Upaya Radio Siaran Dalam Mengomunikasikan Perubahan Segmen Audience di Kota Malang (Studi Pada Radio RCB fm)
| Main Author: | Moch.Cholik, Moch.Cholik |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/41160/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/41160/2/BAB%20I.pdf http://eprints.umm.ac.id/41160/3/BAB%20II.pdf http://eprints.umm.ac.id/41160/4/BAB%20III.pdf http://eprints.umm.ac.id/41160/5/BAB%20IV.pdf http://eprints.umm.ac.id/41160/6/BAB%20V.pdf http://eprints.umm.ac.id/41160/7/BAB%20VI.pdf http://eprints.umm.ac.id/41160/8/LAMPIRAN.pdf http://eprints.umm.ac.id/41160/ |
Daftar Isi:
- RCB fm is one of the private radio in Malang City located at Jl Simpang Alumunium 12 Malang, where since 2015 changed the segmentation of listeners that is family of Malang City which originally was resident of Malang Regency. But , time they changed segmentation , which they were going audience has not yet commenced feeds back by doing joint via sms or less than 10 combined in every his watch , from the condition of it should be implemented in examined again better about the application of marketing communications in the strategy of marketing communications applied by RCB fm in achieving segementasi them poor city family. This study adopted qualitative approaches with type descriptif and was conducted in the office rcb fm the area of a Malang City. Here the researchers used technique purposive sampling in determining the subject of study, and the subject in the study were chosen based on categorization that had been determined. Engineering data collection of interviews, and documentation. To the analysis of the data used includes: reduction data , presentation of data , and the withdrawal of conclusion. And to test the validity of data using triangulation source. The research has been done, concluded that the application of marketing communications less than maximum because the OFF-AIR not comprehensive target audience. Here RCB fmless precise target in making the event OFF-AIR and not yet completely renovate the existing programs in RCB fm, attraction of audience to more intense listening RCB fm.