SALURAN DISTRIBUSI PEMASARAN PRODUK OBAT TRADISIONAL DAN OBAT MODERN UNTUK TERNAK AYAM DI WILAYAH MALANG RAYA
| Main Author: | Sari, Yulita Inda |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/40976/1/Pendahuluan.pdf http://eprints.umm.ac.id/40976/2/BAB%20I.pdf http://eprints.umm.ac.id/40976/3/BAB%20II.pdf http://eprints.umm.ac.id/40976/4/BAB%20III.pdf http://eprints.umm.ac.id/40976/5/BAB%20IV.pdf http://eprints.umm.ac.id/40976/6/BAB%20V.pdf http://eprints.umm.ac.id/40976/7/LAMPIRAN.pdf http://eprints.umm.ac.id/40976/ |
Daftar Isi:
- This research was carried out in February to March 2018 at farm shops and breeders in the region of Malang Raya. This research aims to know the efficiency of marketing channel of drugs and herbal medicine in cattle in the region of Malang Raya as well as formulating the best distribution channel model for marketing drugs and herbal medicine in particular drug products, and herbal medicine Temuvit Farma Sanbe Azka Jaya PS. The selection of the object of research is done deliberately (purposive) and for sampling using a purposive sampling with certain considerations. Method of data collection by means of interviews and the use of a questionnaire that was created by using the likert scale based on judgements of the respondent. Methods of data analysis using quantitative deskripif analysis. Based on the results of the study known marketing channels are most efficient at drug Sanbe i.e. marketing channel 3 and channel marketing jamu Temuvit i.e. marketing channel 4, in view of both the channels which are both equally have short distribution channels distribution channels among others and quickly reach the consumer product into the hands of as well as the price of medicinal products and medicinal Temuvit Sanbe equally affordable for breeder/consumer