KOMODIFIKASI BUDAYA SEBAGAI PERGESERAN NILAI MASYARAKAT DUSUN SADE DESA REMBITAN, KECAMATAN PUJUT, KABUPATEN LOMBOK TENGAH
| Main Author: | Utami, Eviyana |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/40935/1/Pendahuluan.pdf http://eprints.umm.ac.id/40935/2/BAB%20I.pdf http://eprints.umm.ac.id/40935/3/BAB%20II.pdf http://eprints.umm.ac.id/40935/4/BAB%20III.pdf http://eprints.umm.ac.id/40935/5/BAB%20IV.pdf http://eprints.umm.ac.id/40935/6/BAB%20V.pdf http://eprints.umm.ac.id/40935/7/Lampiran%20foto.pdf http://eprints.umm.ac.id/40935/ |
Daftar Isi:
- Sade is the only hamlet that still retains local wisdom with tradition and customs which still preserved until nowadays. Through NTB Provincial Government Regulation no. 9 of 1989 about tourist areas in NTB and one of them is the area of Sade at Rembitan village. The development of Sade village became a local tourist destination has made the culture as commodity traded in order to fulfill the needs of the society. This research used case study research with qualitative approach. A form of research method that describe phenomenon holistically (thoroughly). Data was collected by using observation, interview, and documentation. Subject of this research were 7 (seven) subjects. The technique of determining the subject by using purposive sampling which is choosing the subject of research or informants with certain criteria that can provide information that researcher needs. The theory used to analyze this problem is the theory of Adorno and Horkheimer with the concept of commodification. Commodification is one of the ways or strategies undertaken by capitalism by transforming the value to be the exchange rate. Cultural commodity in Sade hamlet by making culture as a tool which is traded to tourists to get economic benefit. The result of this research is culture as tool of commodification has lost its inherent value existence. The inherent sacredness in a culture gradually shifts as it has been placed on what is not supposed to be. Culture has been forced to follow needs and demands of the market, so in the reality there are some parts that were deliberately omitted.