PENGARUH TERPAAN OFFICIAL ACCOUNT DAKWAH ISLAM DI LINE TERHADAP PERILAKU KEAGAMAAN (Studi Pada Mahasiswa Ilmu Komunikasi Universitas Muhamadiayah Malang Angkatan 2014)
| Main Author: | Kuncoro, Aryo |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/40794/1/pendahuluan.pdf http://eprints.umm.ac.id/40794/2/BAB%20I.pdf http://eprints.umm.ac.id/40794/3/BAB%20II.pdf http://eprints.umm.ac.id/40794/4/BAB%20III.pdf http://eprints.umm.ac.id/40794/5/BAB%20IV.pdf http://eprints.umm.ac.id/40794/6/BAB%20V.pdf http://eprints.umm.ac.id/40794/7/LAMPIRAN.pdf http://eprints.umm.ac.id/40794/ |
Daftar Isi:
- Information technology is growing very rapidly. It has made people easier to connect each other. Communication is the main element in human life activities, both personally and in groups. Social media LineOfficial Account Islamic Da'wah conveys the message of Da'wah through a picture that is given a few words to describe the picture, a short story in reality that aims to bring goodness. This study have a purpose to determine the influence of Islamic Dakwah Official Account and how much it can influence the religious behavior of 2014 Communication Science student in University of Muhammadiyah Malang. This research uses quantitative research method. Samples were taken using Purposive Sampling technique, while data collection using questionnaire and data analysis method using simple linear regression analysis. The result of the research found that the influence of the exposure of Islamic Dakwah Official Account which has F count is 6.269> F table is 4,170 with significance 0,018 <0,05, the result indicates that more higher the exposure of Islamic Dakwah Official Account in Social Line media is getting better. If the exposure of Islamic Dakwah Official Account on Line social media has increased the average score of 1, then the religious behavior will increase the average score of 0.248. From the test results obtained R Square value is 0.173, it means religious is affected by Official Account Islamic Da'wah of 17.3% and the rest is 82.7% influenced by other variables beyond this study. Thus it can be concluded that there is a significant influence of Islamic Dakwah Official Account on the religious behavior of the students due to a message from an Official Account of Islamic Da'wah.