Daftar Isi:
  • Indonesia's potential in the form of extensive fisheries resources can be used as a large capital in the development of national development as well as a huge potential in developing Indonesia's fisheries sector. There are two concepts of fisheries development, namely national development and regional development. Tulungagung Regency is one of the regencies in East Java which has a large potential of aquaculture, especially consumption fish. With the large number of fish aquaculture business actors consuming fresh water in the Tulungagung area, it is not wrong if the KKP and DJBP continue to support the development and development of the consumption fish cultivation fisheries business in Tulungagung. The purpose of this study is 1) Identify strengths, weaknesses, opportunities for threats in the business of freshwater fish culture sub-sector consumption in the center of Tulungagung Regency, East Java. 2) Finding a business development strategy for freshwater fish aquaculture consumption sub-sector in the center of Tulungagung Regency, East Java. This research was carried out in the center of Tulungagung Regency, East Java. Determination of the location of this research was carried out purposively or intentionally.The sample used in this study there are 2 types, namely the sample of Tulungagung Fisheries Department and consumption fish farmers. The sampling method was using purposive sampling method. The type of data used in this study is to use primary data. Primary data obtained from interviews, observations, and questionnaires. Data analysis method used to find out the right strategy in business development of fish fisheries sub-sector consumption of fresh water in the center of Tulungagung Regency, East Java is using SWOT analysis. The results of this study indicate the SWOT quadrant location is in quadrant 1.The business development activities of the fisheries sub-sector of freshwater fish consumption in the center of Tulungagung Regency in East Java have the opportunity and strength so that they can take advantage of existing opportunities or S-O strategies.