HUBUNGAN ANTARA SELF CONTROL DENGAN INTENSITAS MEMBELI MELALUI PEMBELANJAAN ONLINE PADA KARYAWAN YANG SUDAH MENIKAH
| Main Author: | Prahasty, Hanny Sandra |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/40521/1/Skripsi.pdf http://eprints.umm.ac.id/40521/ |
Daftar Isi:
- The need for recognition and acceptance from colleagues or superiors to make employees competing in following the existing fashion trends. However, in this concept, employees not only spend their income for the needs of career meritorious, but also for the needs of family and household. Self control is expected to encourage someone to make savings and also can suppress the high buying intensity of married employees. The purpose of this study is to determine the relationship between self control with the intensity of buying through online shopping on married employees. This study uses a quantitative approach. Number of subjects 105 married employees by using purposive sampling method. Methods of data collection using modification scale from the scale of the intensity of Internet users and the scale of self control. Research data were analyzed by using rank spearman correlation. The results of the analysis have been obtained scores (r=-,317;p=,001), which shows the relationship between self control and the intensity of buying through onlie spending on married employees. Contribution of self control to buy intensity through online expenditure of 13%.