PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS E-COMMERCE OLX.CO.ID
| Main Author: | Mukhamad, Rizky Arief Maulana |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/40423/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/40423/2/BAB%20I.pdf http://eprints.umm.ac.id/40423/3/BAB%20II.pdf http://eprints.umm.ac.id/40423/4/BAB%20III.pdf http://eprints.umm.ac.id/40423/5/BAB%20IV.pdf http://eprints.umm.ac.id/40423/6/BAB%20V.pdf http://eprints.umm.ac.id/40423/7/LAMPIRAN.pdf http://eprints.umm.ac.id/40423/ |
Daftar Isi:
- The purpose of this study to determined the effect of trust, easy of use, and information quality towards purchase decision on E-Commerce site OLX.co.id. This study used the multiple regression analysis which is sent to 100 respondents that deterimed used by purposive sampling technique as a method of sampling by using online questionnaires for data collection. The result of this study revealed that variabel such as trust had positive and significant impact towards purchase decision, variabel such as easy of use had positive and significant impact towards purchase decision, and variable such as information quality had positive and significant impact towards purchase decision.