PENGARUH KEPERCAYAAN, KEMUDAHAN, KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN MELALUI MEDIA SOSIAL INSTAGRAM
| Main Author: | Zurriawan, Muhammad Alif |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/40400/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/40400/2/BAB%20I.pdf http://eprints.umm.ac.id/40400/3/BAB%20II.pdf http://eprints.umm.ac.id/40400/4/BAB%20III.pdf http://eprints.umm.ac.id/40400/5/BAB%20IV.pdf http://eprints.umm.ac.id/40400/6/BAB%20V.pdf http://eprints.umm.ac.id/40400/7/LAMPIRAN.pdf http://eprints.umm.ac.id/40400/ |
Daftar Isi:
- This study is conducted to find out the effect of trust, ease and the quality of information on purchasing decisions through social media Instagram.The sample was collected by using the purpose sampling technique and the number of sample was 100 instagram users in Malang aged 18-26 years old who have made a purchase through Instagram. Multiple linear regression analysis wasused to determine the effect of trust, ease and quality of information on purchasing decisions through Instagram. The results of this study shows thatthe trust influenceon purchasing decisions, the ease influence on purchasing decisions and also the quality of information influence the purchase decision. This research is expected for further researchers to conduct research using those variables on other objects.