PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA (Studi Konsumen Toyota Avanza di Kota Malang)
| Main Author: | Ardhywinata, Dyas Ramadhan Pandu |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/40377/1/Pendahuluan.pdf http://eprints.umm.ac.id/40377/2/BAB%20I.pdf http://eprints.umm.ac.id/40377/3/BAB%20II.pdf http://eprints.umm.ac.id/40377/4/BAB%20III.pdf http://eprints.umm.ac.id/40377/5/BAB%20IV.pdf http://eprints.umm.ac.id/40377/6/BAB%20V.pdf http://eprints.umm.ac.id/40377/7/Lampiran.pdf http://eprints.umm.ac.id/40377/ |
Daftar Isi:
- This research is aimed to find out the significant influence of product, price, promotion and distribution channel to buying decision on consumer of Toyota Avanza car in Malang. The sampling technique has been done by using nonprobability sampling and the samples are 110 consumers who buy a Toyota Avanza car in Malang by using questionnaires for data retrieval. The analytical tool using multiple linear regression to test influence of independent variables on dependent variables. The result showed the product, price, promotion and distribution channel that have significant positive influence to the purchasing decision because it has significant value smaller than 0,05 (< 0,05).