Pengaruh Diskon , Store Atmosphere dan Bonus Pack terhadap Impulse Buying konsumen (Studi Konsumen Super Indo Tlogomas Malang)
| Main Author: | Wicaksono, Satrio Suryo |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/40358/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/40358/2/BAB%201.pdf http://eprints.umm.ac.id/40358/3/BAB%202.pdf http://eprints.umm.ac.id/40358/4/BAB%203.pdf http://eprints.umm.ac.id/40358/5/BAB%204.pdf http://eprints.umm.ac.id/40358/6/BAB%205.pdf http://eprints.umm.ac.id/40358/7/LAMPIRAN.pdf http://eprints.umm.ac.id/40358/ |
Daftar Isi:
- This study aims to determine the effect store atmosphere, price discount, and bonus pack significantly against impulse buying consumer Super Indo, and to describe the effect of store atmosphere, price discount and bonus pack to impulse buying consumer. Data analysis method used is multiple linear regression, F test, and t-test. The results showed that store atmosphere, price discount, and bonus pack simultaneously and partially influence the impulse buying. It is hoped that Super Indo Malang will be able to repair the store atmosphere and add the list of products included in the price discount and bonus pack because these three things have a significant effect on impulse buying.