PENGARUH SUASANA TOKO DAN POTONGAN HARGA TERHADAP PEMBELIAN IMPULSIF PADA CARREFOUR KOTA MALANG
| Main Author: | Prasetio, Wawan Adhi |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/40212/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/40212/2/BAB%20I.pdf http://eprints.umm.ac.id/40212/3/BAB%20II.pdf http://eprints.umm.ac.id/40212/4/BAB%20III.pdf http://eprints.umm.ac.id/40212/5/BAB%20IV.pdf http://eprints.umm.ac.id/40212/6/BAB%20V.pdf http://eprints.umm.ac.id/40212/7/LAMPIRAN.pdf http://eprints.umm.ac.id/40212/ |
Daftar Isi:
- The purpose of this study was aimed to test the partially and simultaneously effect of store atmosphere and price discounts on the partially and simultaneously impulsive buying. The research population were the customers of Carrefour Malang, the sample of this study were selected 120 respondents by using purposive sampling method. The researcher used multiple linear regression as analysis technique. The result showed that the store atmosphere and partially discounts had a positive and significant impact on impulsive buying and store atmosphere, and simultaneously store atmosphere and discounts hade positive and significant impact on impulsive buying.