“PENGARUH PERSEPSI SELEBRITI ENDORSER DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN OPPO SMARTPHONE” (Pada Mahasiswa Universitas Muhammadiyah Malang)
| Main Author: | Firdayanti, Firdayanti |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/40108/1/Pendahuluan.pdf http://eprints.umm.ac.id/40108/2/BAB%20I.pdf http://eprints.umm.ac.id/40108/3/BAB%20II.pdf http://eprints.umm.ac.id/40108/4/BAB%20III.pdf http://eprints.umm.ac.id/40108/5/BAB%20IV.pdf http://eprints.umm.ac.id/40108/6/BAB%20V.pdf http://eprints.umm.ac.id/40108/7/LAMPIRAN.pdf http://eprints.umm.ac.id/40108/ |
Daftar Isi:
- The purpose of this study is to examine the effect of 1)celebrityendorser on consumer buying interest of Oppo Smartphone 2) product quality to consumer buying interest of Oppo Smartphone and 3) variable which gives the biggest contribution to consumer buying interest of Oppo Smartphone. The type of this research according to the usefulness of this research including descriptive research with quantitative approach. The population used in this study is consumers who know the product Oppo Smartpone. The appropriate sampling technique to be used is purposive sampling with the number of research samples that is as much as 100 respondents. Based on the results of research and discussion that has been done then can be drawn conclusion as follows: 1) Celebrity Endorser significant effect on consumer buying interest Oppo 2) Product Quality significantly influence consumer buying interest Oppo Smartphones and 3) Celebrity endorse gives the largest contribution to buying interest Oppo smartphone consumers.