EFEKTIVITAS IKLAN HEROINE MALANG MELALUI MEDIA SOSIAL INSTAGRAM (Studi Pada Followers Heroine Malang Di Instagram)
| Main Author: | Yudiama, Edo |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/40101/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/40101/2/BAB%20I.pdf http://eprints.umm.ac.id/40101/3/BAB%20II%20.pdf http://eprints.umm.ac.id/40101/4/BAB%20III.pdf http://eprints.umm.ac.id/40101/5/BAB%20IV.pdf http://eprints.umm.ac.id/40101/6/BAB%20V.pdf http://eprints.umm.ac.id/40101/7/LAMPIRAN.pdf http://eprints.umm.ac.id/40101/ |
Daftar Isi:
- The purpose of this study is to determine the effectiveness of advertising through social networking. This study uses a quantitative approach, the population of this study are all followers of Heroine account from Instagram users. The samples taken are followers of Heroine account in Instagram, over all Clothing Heroine in social media Instagram reviewed from empaty,persuasion,impact and communication include in the effective category. Through the results of this study, is expected to retain the ads displayed in Instagram social media because the ads shown are already in the effective category in terms of empathy,persuasion,impact, and communication on existing in Instagram social media