Daftar Isi:
  • This research was aimed to know whether there was an influence of Supply Chain Management to apple farmers performance by competititve advantage. Supply chain management variables measured by 3 indicators, namely Strategic Supplier Partnership, Customer Relationship, and Information Sharing. Competitive Advantage variables measured by 3 indicators, namely Price, Quality, and Delivery dependability. While the apple farmers performance variables measured by financial performance. The data were collected by distribution questionnaires. This research use path analisys wich used SPSS version 21. Sampling techniques used in this research are saturation sampling. Data collected directly from respondents who meet the performance of apple farmers specified characteristicts of the population by distributing questionnaires. The samples used in this research was 40 respondents. The result of this research showed that supply chain management effects on apple farmers performance, supply chain management effects on competitive advantage, competitive advantage effects on apple farmers performance, competitive advantage be able to mediate of supply chain management on apple farmers performance.