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  • Newspaper is a tool used as an intermediary to inform a thing or problem to the public in print. A lot of information provided one of them is advertising. Advertising (English: Classified advertising is one way of promoting goods and services commonly found in newspapers. This is the development of advertising promotions that prioritize attractiveness with images and with more complete and detailed information in the form of text. writing but also in the form of images commonly called display ads, Ad sizes also vary from the form of row up a large column. In general, the types of ad-related placements are divided into four, namely ad classification that classifies ads based on the type of ads to be loaded, then the ad is a text-based ad and usually only consists of two lines to more, image ads are ads that display images products that are only one column wide while display ads are display ads that are more than one column wide. In a newspaper company one of its revenue is obtained from advertising. In the preparation of advertising by designers sometimes do not pay attention to the layout, the arrangement of advertisements in stacking by the designer in order based on order entry, so sometimes the layout results get different prices. This requires setting up an ad placement in order to use newspaper pages as efficiently as possible in order to maximize revenue.