ANALISIS SEGMENTING, TARGETING DAN POSITIONING PADA PELANGGAN GRABCAR DI KOTA MALANG
| Main Author: | Zaharah, Ainy |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/39868/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/39868/2/BAB%20I.pdf http://eprints.umm.ac.id/39868/3/BAB%20II.pdf http://eprints.umm.ac.id/39868/4/BAB%20III.pdf http://eprints.umm.ac.id/39868/5/BAB%20IV.pdf http://eprints.umm.ac.id/39868/6/BAB%20V.pdf http://eprints.umm.ac.id/39868/7/LAMPIRAN.pdf http://eprints.umm.ac.id/39868/ |
Daftar Isi:
- This research to analyzed segmenting, targeting and positioning GrabCar customers in the city of Malang. Data analysis method was used hirarrki cluster and non-hirrarki by Statistical Package for the Social Sciences (SPSS 21). The results showed that market segmentation transportation online GrabCar consists of 3 Cluster. Cluster 1 was undergraduate student, residing in Lowokwaru, early adult age, female, unmarried and have low-income to medium. Cluster 2 was undergraduate student, residing in Blimbing, early adult age, male and female, unmarried and have low-income. Cluster 3 was undergraduate student, residing in Lowokwaru, early adult age, female, unmarried and have low-income. The targeting used selective specialization strategy and positioning used strategy position according to the value.