Cover Image

ANALISIS FAKTOR – FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN MERCHANDISE ORIGINAL PRODUK AREMA INDONESIA (Study Pada Konsumen Wilayah Kota Malang )

Main Author: Iswandi, Lalu Heru
Format: Thesis NonPeerReviewed Book
Bahasa: eng
Terbitan: , 2010
Subjects:
H Social Sciences (General)
Online Access: http://eprints.umm.ac.id/3442/1/q.pdf
http://eprints.umm.ac.id/3442/
ctrlnum 3442
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://eprints.umm.ac.id/3442/</relation><title>ANALISIS FAKTOR &#x2013; FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN MERCHANDISE ORIGINAL PRODUK AREMA INDONESIA (Study Pada Konsumen Wilayah Kota Malang )</title><creator>Iswandi, Lalu Heru</creator><subject>H Social Sciences (General)</subject><description>Arema Indonesia known as a football club which has good achievement in league competition season 2009 / 2010. Arema Indonesia has supporter called by Aremania for the man supporter and called Aremanita as woman supporter. With existence of Arema Indonesia, P.T. Arema Indonesia has big chance to make original product of Arema Indonesia Merchandise for the supporters. Now a days, you can find merchandise every where, it has big income for P.T. Arema Indonesia and for the defrayal of the Club. It is also use for giving rule of commercing the merchandise with the hang tag (formal lable which have hologram of P.T Arema Indonesia). With the things above, P.T. Arema Indonesia needs systems to be applied, by recognizing the behaviour of costemer and strategies to make Aremania and Aremanita wants to buy the original product of merchandise.&#xD; From the text above, the title of this research is : &#x201C;Analisis Faktor-faktor Yang Dipertimbangkan Konsumen Dalam Pembelian Merchandise Original Produk Arema Indonesia (Study Pada Konsumen Wilayah Kota Malang)&#x201D;.&#xD; The purpose of this research are : 1) to know what is the factors of costemer for buying the original product of Arema Indonesia Merchandise. 2) to know the dominant factor of costermer for buying the original product of Arema Indonesia Merchandise. This research uses factor analysis whith 80 respondens in this city. From the analysis got many factors, for example; culture, social, characteristics and psychology which has indicators such as the achievements of Arema Indonesia, follow the friend, loyality as supporter, trend, solidarity, cheep, good quality, motivation to see the show, easy to get, identity symbol, give material support, good design and etc. And social factor has dominant point, follow the friend, solidarity, give the material support, and easy to get are the indicators for buying the original product of Arema Indonesia Marchandise.</description><date>2010</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/3442/1/q.pdf</identifier><identifier> Iswandi, Lalu Heru (2010) ANALISIS FAKTOR &#x2013; FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN MERCHANDISE ORIGINAL PRODUK AREMA INDONESIA (Study Pada Konsumen Wilayah Kota Malang ). Other thesis, University of Muhammadiyah Malang. </identifier><recordID>3442</recordID></dc>
language eng
format Thesis:Thesis
Thesis
PeerReview:NonPeerReviewed
PeerReview
Book:Book
Book
author Iswandi, Lalu Heru
title ANALISIS FAKTOR – FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN MERCHANDISE ORIGINAL PRODUK AREMA INDONESIA (Study Pada Konsumen Wilayah Kota Malang )
publishDate 2010
topic H Social Sciences (General)
url http://eprints.umm.ac.id/3442/1/q.pdf
http://eprints.umm.ac.id/3442/
contents Arema Indonesia known as a football club which has good achievement in league competition season 2009 / 2010. Arema Indonesia has supporter called by Aremania for the man supporter and called Aremanita as woman supporter. With existence of Arema Indonesia, P.T. Arema Indonesia has big chance to make original product of Arema Indonesia Merchandise for the supporters. Now a days, you can find merchandise every where, it has big income for P.T. Arema Indonesia and for the defrayal of the Club. It is also use for giving rule of commercing the merchandise with the hang tag (formal lable which have hologram of P.T Arema Indonesia). With the things above, P.T. Arema Indonesia needs systems to be applied, by recognizing the behaviour of costemer and strategies to make Aremania and Aremanita wants to buy the original product of merchandise. From the text above, the title of this research is : “Analisis Faktor-faktor Yang Dipertimbangkan Konsumen Dalam Pembelian Merchandise Original Produk Arema Indonesia (Study Pada Konsumen Wilayah Kota Malang)”. The purpose of this research are : 1) to know what is the factors of costemer for buying the original product of Arema Indonesia Merchandise. 2) to know the dominant factor of costermer for buying the original product of Arema Indonesia Merchandise. This research uses factor analysis whith 80 respondens in this city. From the analysis got many factors, for example; culture, social, characteristics and psychology which has indicators such as the achievements of Arema Indonesia, follow the friend, loyality as supporter, trend, solidarity, cheep, good quality, motivation to see the show, easy to get, identity symbol, give material support, good design and etc. And social factor has dominant point, follow the friend, solidarity, give the material support, and easy to get are the indicators for buying the original product of Arema Indonesia Marchandise.
id IOS4109.3442
institution Universitas Muhammadiyah Malang
institution_id 136
institution_type library:university
library
library Perpustakaan Universitas Muhammadiyah Malang
library_id 546
collection UMM Institutional Repository
repository_id 4109
city MALANG
province JAWA TIMUR
repoId IOS4109
first_indexed 2017-03-21T02:39:23Z
last_indexed 2017-03-21T02:39:23Z
recordtype dc
_version_ 1675924109497729024
score 17.538404

Lihat Juga