PERUMUSAN STRATEGI PEMASARAN PADA RUMAH SAKIT ISLAM HASANAH MUHAMMADIYAH KOTA MOJOKERTO
| Main Author: | AULIA RADITYA, ABI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2008
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/3139/1/PERUMUSAN_STRATEGI_PEMASARAN_PADA_RUMAH_SAKIT_ISLAM_HASANAH_MUHAMMADIYAH_KOTA_MOJOKERTO.pdf http://eprints.umm.ac.id/3139/ |
| ctrlnum |
3139 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://eprints.umm.ac.id/3139/</relation><title>PERUMUSAN STRATEGI PEMASARAN PADA RUMAH SAKIT ISLAM 
HASANAH MUHAMMADIYAH KOTA MOJOKERTO</title><creator>AULIA RADITYA, ABI</creator><subject>H Social Sciences (General)</subject><description>This research have character of descriptively, this thesis done at Islam Hospital of Hasanah 
Muhammadiyah Town of Mojokerto with title Formulation Of Marketing Strategy at Islam 
Hospital of Hasanah Muhammadiyah Town of Mojokerto. 
The objective of this research is know weakness and strength and know threat and opportunity at 
hospital so can be determine appropriate marketing strategy at Hospital Islam of Hasanah. 
Analyzer the used is analyzer of EFAS (Eksternal Factory Analysis Summary) and IFAS 
(Internal Factor Analysis Summary) then entered in SWOT matrix to obtain and know what 
strategy is appropriate and can be applied at hospital. 
Result from analysis of EFAS show factor of eksternal hospital opportunity is demography, 
technological, government and supplier. While factor becoming threat is economics, cultural 
social and competitor. Total for score by analysis of EFAS equal to 2,34 indicating that factor of 
eksternal have influence is to hospital. While result of analysis of IFAS show internal factor of 
hospital strength is price, customer service, product/service and people. While factor becoming 
weakness that is process, promotion, physical evidence and place. Total for score by analysis of 
IFAS equal to 2,28 indicating internal factor of RSI Hasanah mean compared to competitor. 
Pursuant to research result can be concluded that appropriate strategy for the RSI Hasanah is 
Market Penetrating Strategy, with aim to maintain customer which have used hospital service 
and draw competitor consumer. This strategy improve productivity of marketing mix element by 
improve marketing mix application developed service type and improve activity of promotion on 
the chance of hospital can draw new consumer. Through policy of competitive price and also 
correction of system of service hence RSI Hasanah can compete between hospital which 
progressively moun.</description><date>2008</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/3139/1/PERUMUSAN_STRATEGI_PEMASARAN_PADA_RUMAH_SAKIT_ISLAM_HASANAH_MUHAMMADIYAH_KOTA_MOJOKERTO.pdf</identifier><identifier> AULIA RADITYA, ABI (2008) PERUMUSAN STRATEGI PEMASARAN PADA RUMAH SAKIT ISLAM HASANAH MUHAMMADIYAH KOTA MOJOKERTO. Other thesis, University of Muhammadiyah Malang. </identifier><recordID>3139</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
AULIA RADITYA, ABI |
| title |
PERUMUSAN STRATEGI PEMASARAN PADA RUMAH SAKIT ISLAM
HASANAH MUHAMMADIYAH KOTA MOJOKERTO |
| publishDate |
2008 |
| topic |
H Social Sciences (General) |
| url |
http://eprints.umm.ac.id/3139/1/PERUMUSAN_STRATEGI_PEMASARAN_PADA_RUMAH_SAKIT_ISLAM_HASANAH_MUHAMMADIYAH_KOTA_MOJOKERTO.pdf http://eprints.umm.ac.id/3139/ |
| contents |
This research have character of descriptively, this thesis done at Islam Hospital of Hasanah
Muhammadiyah Town of Mojokerto with title Formulation Of Marketing Strategy at Islam
Hospital of Hasanah Muhammadiyah Town of Mojokerto.
The objective of this research is know weakness and strength and know threat and opportunity at
hospital so can be determine appropriate marketing strategy at Hospital Islam of Hasanah.
Analyzer the used is analyzer of EFAS (Eksternal Factory Analysis Summary) and IFAS
(Internal Factor Analysis Summary) then entered in SWOT matrix to obtain and know what
strategy is appropriate and can be applied at hospital.
Result from analysis of EFAS show factor of eksternal hospital opportunity is demography,
technological, government and supplier. While factor becoming threat is economics, cultural
social and competitor. Total for score by analysis of EFAS equal to 2,34 indicating that factor of
eksternal have influence is to hospital. While result of analysis of IFAS show internal factor of
hospital strength is price, customer service, product/service and people. While factor becoming
weakness that is process, promotion, physical evidence and place. Total for score by analysis of
IFAS equal to 2,28 indicating internal factor of RSI Hasanah mean compared to competitor.
Pursuant to research result can be concluded that appropriate strategy for the RSI Hasanah is
Market Penetrating Strategy, with aim to maintain customer which have used hospital service
and draw competitor consumer. This strategy improve productivity of marketing mix element by
improve marketing mix application developed service type and improve activity of promotion on
the chance of hospital can draw new consumer. Through policy of competitive price and also
correction of system of service hence RSI Hasanah can compete between hospital which
progressively moun. |
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IOS4109.3139 |
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Universitas Muhammadiyah Malang |
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136 |
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library:university library |
| library |
Perpustakaan Universitas Muhammadiyah Malang |
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546 |
| collection |
UMM Institutional Repository |
| repository_id |
4109 |
| city |
MALANG |
| province |
JAWA TIMUR |
| repoId |
IOS4109 |
| first_indexed |
2017-03-21T02:39:17Z |
| last_indexed |
2017-03-21T02:39:17Z |
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dc |
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1675924107681595392 |
| score |
17.538404 |