ANALISIS PERSAINGAN PASAR HANDPHONE DI MALANG PLAZA SEBAGAI PENENTU STRATEGI PEMASARAN YANG TEPAT
| Main Author: | AGUSTIYAN, RONI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2008
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/2918/1/w.pdf http://eprints.umm.ac.id/2918/ |
Daftar Isi:
- Informations technological developing which so quick really result so implication gigantic. Information of other state gets easily and quick to be known. One will no confining or resistor among geographical position effect State, as: continent, ocean, mountain etcetera. Insignificantly, quick, and efficient. With marks sense so emulation its tights, therefore grocer shall make lee way to apply effective strategy to prop goods sell. Before applying in point needs to be known how emulation position among grocer handphone and also aught market compartment, so grocer can apply good strategy and can increase sell. To know emulation position can utilize that analisis's tool will get to know market emulation position handphone at Malang Plaza, firm can determine effective strategy according to its emulation position. There is two aims of this paper. First to know persainganYOEZ Cellular's position at Malang Plaza. Both of, to know strategy that is applied corresponds to YOEZ Cellular's emulation position at Malang Plaza. Data collecting utilizes to methodic field research and studi is library. In this research utilize primary data as data that acquired straightforward from counter and secondary data as data of supporting that gets bearing with observational one is done. Analisis's result points out that all sample which be analyzed included YOEZ Cellular lies on course emulation penggarap market niche and make is emulation that really tight. Be all this time strategy utilized by YOEZ Cellular is strategy knock to contaminate, its mean is its marketing relies to consumer to broadcast its experience to others and is expected as customer YOEZ Cellular. Conclusion from skrpsi it is in common strategy which utilized by YOEZ Cellular less effective and needs to mark sense expected new strategy refractive raise competing position at market. Meanwhile suggested strategy is end user strategy, its mean is sell is focused to direct consumer (don't go to counter any other) and product specialization strategy that aims to increase sell because just sell product the most hankered by consumers.