STRATEGI MEMBANGUN PERSONAL BRANDING MELALUI MEDIA SOSIAL (Studi pada Profesional Pengguna Twitter)
| Main Author: | Yasin, Muhammad |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/26979/1/jiptummpp-gdl-muhammadya-33470-2-bab1.pdf http://eprints.umm.ac.id/26979/2/jiptummpp-gdl-muhammadya-33470-1-pendahul-n.pdf http://eprints.umm.ac.id/26979/ |
Daftar Isi:
- This research is motivated by the development of Twitter which is dynamic, where the study of Global Web Index states that Twitter is a social media platform with the most rapid growth, in the amount of 714% in 2012 defeating Facebook and Google+. 21% of the overall world Internet population that actively using Twitter each month is now also affect the role of Twitter as a social media, so that many companies use it to observe the track record of candidates of employees in the selection of workforce. But nowadays, there are still many Twitter users that use their twitter account just to inform personal activity that is showing off, expressing emotion and anger through offensive tweets that offend SARA (tribe, religion, and race), even posting photos that are not polite. Whereas all that is published will leave digital traces that make up a personal brand, and will affect on reputation that has correlation with their career development in the future. Personal Branding is a way of introducing self to the audience about character, personality, expertise and interest in a field that aims to create a positive perception about self. In this case, the purpose of the researcher is to determine the strategy of professionals in building personal branding on Twitter. This research used qualitative research method with a descriptive approach, which attempt to make full and in-depth description, explanation, and exploration about the social phenomenon of the study, so the findings obtained were in the form of understanding, explanation and meaning. The subjects of this research were pprofessionals Twitter users. The collection of data obtained from interviews conducted to the subjects via email, observation and documentation of the subjects account. The data were analyzed using Miles and Huberman interactive models, which perform data collection, data reduction, presentation and clarification. The result of this research showed that strategies used by six professionals in building personal branding on Twitter were making routine tweet as communication media in everyday life; Consistently doing lecture tweet (kultweet) with the appropriate theme of professional backgrounds; Preparing the material before making kultweet; Reforming Twitter profile by putting up a good-looking and close up avatars; Displaying full name or public name that shows self-description as well as the expertise and profession with contacts and email address or website; Avoiding the use of offensive language; Choosing the target that has the same professional background or interest; Giving attention to the followers by replying mentions, answering questions, saying hello, thanking, re-tweeting, following back the followers, giving quizzes and gifts and doing lecture tweet (kultweet) with appropriate topic as demanded by followers; Following accounts that have common profession and interest; and Promoting the Twitter account in column of mass media, business cards and website. From the results of this research, it is expected that Twitter users can use their Twitter account for useful things. Not just for show off activities, expressing emotion and anger with offensive words that offend SARA (tribe, religion, and race). Since through Twitter all information and activities that are published can describe and shape people's perception about ourselves. Therefore, use Twitter as a media to build personal branding by promoting the authentic self, which is appropriate with our unique character and expertise which eventually can produce a personal brand which is different from other competitors and will bring benefits to social and financial relation of career development.