PENGARUH KONSEP DIRI TERHADAP PEMBELIAN SEPEDA MOTOR HONDA (Studi pada Pemilik dan Pengguna CB 150 R di Dealer Nusantara Sakti Malang)
| Main Author: | HARIYANTO, POEJI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/22521/1/jiptummpp-gdl-poejihariy-39661-1-pendahul-n.pdf http://eprints.umm.ac.id/22521/2/jiptummpp-gdl-poejihariy-39661-2-babi.pdf http://eprints.umm.ac.id/22521/3/jiptummpp-gdl-poejihariy-39661-3-babii.pdf http://eprints.umm.ac.id/22521/ |
Daftar Isi:
- This research aims to examine and analyze the effects of self-concept (consisting of perceptual component, conceptual component, and attitudinal component) simultaneously and partially towards the purchase of motorcycles Honda CB 150 R. The sample size consisted of 100 respondents taken by purposive sampling. The data was analyzed by using the multiple linear regressions. The results showed that self-concept consists of the perceptual component, conceptual component, and attitudinal component have influence of simultaneously and partially towards the purchase of motorcycles Honda CB 150 R. Variable conceptual component of the dominant influence in purchase Honda CB 150 R