STRATEGI PEMASARAN UNTUK MENINGKATKAN NASABAH KREDIT PENSIUN PADA PT. BANK BUKOPIN Tbk. CABANG MALANG
| Main Author: | HAPSARI, SURYANING |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/21735/1/jiptummpp-gdl-suryaningh-39778-1-pendahul-n.pdf http://eprints.umm.ac.id/21735/2/jiptummpp-gdl-suryaningh-39778-2-babi.pdf http://eprints.umm.ac.id/21735/ |
Daftar Isi:
- This research conducted at PT Bank Bukopin Tbk Cabang Malang “Strategi Pemasaran Untuk Meningkatkan Nasabah Kredit Pensiun” The purpose of this study was to determine the strategy undertaken in Bukopin Branch Malang, and the development of pension credit and what obstacles faced in marketing pension credit and how the solution given to solve the problem. Collection techniques in data collection conducted by interview, study the literature, and documentation. The data collected for the analysis of primary data and secondary data. Analysis of the data used is descriptive qualitative data to describe and explain the results of research in the form of data information. The results were obtained marketing strategy Pension Credit on Bukopin Branch Malang, product strategy and promotional strategy. The number of pension credit customers relative rise annually. Is a constraint that is a database for retirees who are less valid, Bukopin has not been widely recognized by society, and human resources that address the pension credit is limited. The solution to deal with it is to update the database regularly, socialization through brochures, banners, etc., and recruitment of human resources in accordance with the conditions and the area of each branch.