PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN RUMAH MAKAN MEKAR SARI DI KABUPATEN TRENGGALEK
| Main Author: | PRATIWI, YASINTA NUR |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/21427/1/jiptummpp-gdl-yasintanur-39969-1-pendahul-n.pdf http://eprints.umm.ac.id/21427/2/jiptummpp-gdl-yasintanur-39969-2-babi.pdf http://eprints.umm.ac.id/21427/3/jiptummpp-gdl-yasintanur-39969-3-babii.pdf http://eprints.umm.ac.id/21427/ |
Daftar Isi:
- The goal of this research is for analyse the service quality of customer’s satisfaction, customer’s sesatisfaction effect into customer’s loyality and service quality effect into customer’s loyality of Rumah Makan Mekar Sari in Trenggalek region. The sampling technique uses judge mental sampling from 150 respondents of sample ammount. The analysing technicqu uses double linner regression analysis, hypothesis trial uses Ftest and Ttest. The result of analysis shows service quality affects into customer’s satisfaction, customerÂ’s satisfaction affects customer’s loyality and service quality affects customer’s loyality.