PERKEMBANGAN TAPLUS MUDA PADA PT BNI (PERSERO) , Tbk. KLN UM
| Main Author: | PRIBADI, GITA TAMTAMA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2015
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/21307/1/jiptummpp-gdl-gitatamtam-40056-1-pendahul-n.pdf http://eprints.umm.ac.id/21307/2/jiptummpp-gdl-gitatamtam-40056-2-babi.pdf http://eprints.umm.ac.id/21307/ |
Daftar Isi:
- This study aims to determine the Young Taplus opening procedure, to determine the development of the Young Taplus account number, as well as marketing opportunities Taplus Young at PT BNI (Persero), Tbk KLN UM. Data collection techniques performed by the method of interview and documentation. Data analysis technique used is to explain the flow prevailing in BNI, describes the results of research in the form of data information, the number of customer development, as well as a SWOT analysis to determine the advantages, weaknesses, opportunities and threats in the marketing of products Taplus Young. Results of the study can be explained that the marketing strategy to increase customer interest for products Taplus Young has been quite effective. Through SWOT analysis of known weaknesses Young Taplus products market is only aimed at students who have relatively small funds.