STRATEGI PEMASARAN TABUNGAN BNI TAPLUS PADA PT BANK NEGARA INDONESIA KANTOR LAYANAN NASABAH (KLN) UNIVERSITAS MUHAMMADIYAH MALANG
| Main Author: | SETIYAWAN, AANG |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/21125/1/jiptummpp-gdl-aangsetiya-40959-1-pendahul-n.pdf http://eprints.umm.ac.id/21125/2/jiptummpp-gdl-aangsetiya-40959-2-babipe-n.pdf http://eprints.umm.ac.id/21125/ |
Daftar Isi:
- Finance institute is institute which has important role in economic activity. Bank side provides service product that is product of saving in which customer will will get advantage that is administrative fee. This research was conducted in PT. Bank Negara Imdonesia customer service officewith the tittle "Marketing strategy of tabungan product BNI Taplus PT.Bank Indonesia customer service office University of Muhammadiyah malang". The purpose of this study were to know how procedure of being customer BNI Taplusand to investigate the marketing strategy of BNI Taplus. Descriptive qualitative was used in this research to analyze the data gotten by designing words or expressing event how it happened to get the right conclusion. The result of this research shown that marketing strategy applied by PT.Bank Indonesia customer service office University of Muhammadiyah Malang in marketing product tabungan BNI Taplus used Akuisi (making interested the customers registered), Retensi ( keep the customer), Penetrasi (activity regarding to increase the number of customers). Besides, PT.BAnk Indonesia customer service office University of Muhammadiyah malang directly or un directly used matrics SWOT ( strenght, wekness, opportunity, threat) in applying marketing strategy of Tabungan BNI Taplus.