PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI GRESIK
| Main Author: | Yusuf, Emha |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20468/1/jiptummpp-gdl-emhayusuf2-38575-1-pendahul-n.pdf http://eprints.umm.ac.id/20468/2/jiptummpp-gdl-emhayusuf2-38575-2-babi.pdf http://eprints.umm.ac.id/20468/3/jiptummpp-gdl-emhayusuf2-38575-3-babii.pdf http://eprints.umm.ac.id/20468/ |
Daftar Isi:
- The purpose of this study was to determine the effect of the marketing mix to the purchasing decision of Honda motorcycles in Gresik. Sampling technique with a random sampling method and sample size used in this study were 100 respondents. Objects in this study is a community Gresik. This study sample is the owner of Honda motorcycles in Gresik. Methods of data analysis using multiple linear regression analysis, the coefficient of determination, and F test, t test. Based on the results of research and discussion by using multiple linear regression analysis, it can be deduced that the variables of the marketing mix which consists of product, price, distribution, promotion and simultaneously have a significant effect on purchasing decisions. Product, price, distribution, promotion and partially significant effect on purchasing decisions. Variables that have a dominant influence on purchasing decisions is a variable product.