PENGARUH PROMOSI PAKAIAN WANITA PADA GROUP BLACKBERRY MESSENGER TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA MAHASISWI UNIVERSITAS MUHAMMADIYAH MALANG)
| Main Author: | HAYATI, VERINA PUSPITA SALWA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20450/1/jiptummpp-gdl-verinapusp-36680-1-pendahul-n.pdf http://eprints.umm.ac.id/20450/2/jiptummpp-gdl-verinapusp-36680-2-babi.pdf http://eprints.umm.ac.id/20450/3/jiptummpp-gdl-verinapusp-36680-3-babii.pdf http://eprints.umm.ac.id/20450/ |
Daftar Isi:
- This study is a descriptive survey method . The purpose of the study was to determine the effect of the promotion of women's clothing in group blackberry messenger on purchasing decisions UMM student. The analytical tool used is multiple linear regression were used to analyze the promotion of their purchasing decisions, and to determine the variable have on the promotion of the most dominant influence on purchasing decisions. The results of the analysis are obtained, the women's clothing Promotion blackberry messenger group significantly influence purchasing decisions. Among the promotional variable, the most influential variable is the dominant variable sales promotion. The results of the analysis are obtained, the women's clothing Promotion blackberry messenger group significantly influence purchasing decisions. Among the promotional variables, the most influential variable is the dominant variable sales promotion.