ANALISIS FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN PADA RESTORAN IGA BAKAR MAS GIRI MALANG
| Main Author: | Setiawan, Hendrik |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20428/1/jiptummpp-gdl-hendrikset-37678-1-pendahul-n.pdf http://eprints.umm.ac.id/20428/2/jiptummpp-gdl-hendrikset-37678-2-bab1.pdf http://eprints.umm.ac.id/20428/3/jiptummpp-gdl-hendrikset-37678-3-bab2.pdf http://eprints.umm.ac.id/20428/ |
Daftar Isi:
- This research is such a case study at Iga Bakar Mas Giri, which take a place at Malang city and titled as “Analisis Faktor yang Dipertimbangkan Konsumen Dalam Keputusan Pembelian pada Restoran Iga Bakar Mas Giri Malang”. The purpose of this research is to find out the factors that considered by customers in buying decision at Iga Bakar Mas Giri Malang and what factor from these factors which shows up that dominantly most considered by customers in buying decision at Iga Bakar Mas Giri Malang. This research takes two hypothesis, there are motivation, empirical, learning, culture, attitude, social classes, social group and reference group and family are the factors considerable by customers in buying decision, and attitude is the factor which dominantly most considered by customers in buying decision over the other factors.SPSS factor analysis approach is used to find out factors that considered and factors that most considered in customers buying decision. Based on calculation of SPSS factor analysis, KMO Test concluded that there are 4 factors considered by customers in buying decision at Iga Bakar Mas Giri Malang. There are attitude, motivation, learning and social group and reference group. And thenattitude factor become the most dominant factor to be considered by customer in their buying decision at Iga Bakar Mas Giri Malang. Iga Bakar Mas Giri Malang should be considered according to the variables that used on this research due has been proven that these variables are very considered by customers in their buying decision.