ANALISIS FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN DI KEDAI MIE GALAU KOTA MALANG
| Main Author: | BASUNANDA, MEGA ISNA FERLISIA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20391/1/jiptummpp-gdl-megaisnafe-36598-1-pendahul-n.pdf http://eprints.umm.ac.id/20391/2/jiptummpp-gdl-megaisnafe-36598-2-babi.pdf http://eprints.umm.ac.id/20391/3/jiptummpp-gdl-megaisnafe-36598-3-babii.pdf http://eprints.umm.ac.id/20391/ |
Daftar Isi:
- The focus of this research is the factors that consumers consider the purchase decision. Research titled "Factor - factor Considered in Consumer Purchase Decision at Mie Galau Malang". In accordance with the formulation of the problem , this study has the objective to determine what factors are considered in making purchasing decisions of consumers in Mie Galau Malang . Population in this research is consumers are buying in shops Mie Galau Malang . Convenience sampling technique using sampling where respondents are selected based on availability and ease to get it ( in place ) . The sample size in this study was 100 respondents in shops Mie Galau Malang . Questionnaires were developed in the form of Likert Scale and the data were analyzed by using analasis factor . These results indicate of the factors considered from consumers in purchasing decisions at Shops Mie Galau Malang is Product, Place, Price and promotion.