PENGARUH PELAYANAN PRIMA TERHADAP KEPUASAN NASABAH PADA BPRS. BUMI RINJANI KEPANJEN MALANG
| Main Author: | MARHANI, WIDHIYA MAHAD |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20360/1/jiptummpp-gdl-widhiyamah-36613-1-pendahul-n.pdf http://eprints.umm.ac.id/20360/2/jiptummpp-gdl-widhiyamah-36613-2-babi.pdf http://eprints.umm.ac.id/20360/3/jiptummpp-gdl-widhiyamah-36613-3-babii.pdf http://eprints.umm.ac.id/20360/ |
Daftar Isi:
- This study examined the variables that lead to customer satisfaction that is in BPRS. Bumi Rinjani Kepanjen Malang By lifting the title "The Effect Of Customer Satisfaction waiter Prima At BPRS. Bumi Rinjani Kepanjen Malang". Formulation of the problem in this study is whether the first excellent service affect customer satisfaction , the second dimension is the dominant influence on customer satisfaction . The hypothesis in this study, the first suspected variables affect the excellent service and customer satisfaction is suspected variables are variables that concern the dominant influence on customer satisfaction. The variables of this study is Attitude, attention, Action, Ability, Appearance and Accountability. Where as the independent variable and the dependent variable dimensions 6 in 1 dimensions. This study uses logistic regression analysis. The second hypothesis testing using the partial correlation (R). The results of this study to get a significant chi-square value is 0.00 then the influential models. While the value of the partial correlation (R), the largest value obtained is a third variable, namely attention (attention ) that has a value of 0.2608. So the factor of concern is the dimension of excellent service dominant variable effect on customer satisfaction in the BPRS. Bumi Rinjani Kepanjen Malang. This proves that giving attention to customer satisfaction