ANALISIS FAKTOR KONFIRMATORI KUALITAS PELAYANAN YANG MEMPENGARUHI MINAT BELI BARANG ELEKTRONIK SECARA ONLINE MELALUI FACEBOOK (Studi pada Mahasiswa Universitas Muhammadiyah Malang)
| Main Author: | PRAYOGO, YODHI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2014
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20342/1/jiptummpp-gdl-yodhiprayo-36614-1-pendahul-n.pdf http://eprints.umm.ac.id/20342/2/jiptummpp-gdl-yodhiprayo-36614-2-babi.pdf http://eprints.umm.ac.id/20342/3/jiptummpp-gdl-yodhiprayo-36614-3-babii.pdf http://eprints.umm.ac.id/20342/ |
Daftar Isi:
- The rapid development of Indonesia Internetdi increasingly spur competition among businesses in cyberspace, especially social networking. Therefore, providing the best service in the business is an effort in creating online shop customers buying interest. SERVQUAL has been one of the most widely used scale to measure service quality. From the traditional model of SERVQUAL Zeithaml, et al (1985) successfully developed five main dimensions of service quality, to seven e-SERVQUAL dimensions include efficiency, reliability, assurance, privacy, responsiveness, compensation and contact. The results showed that the efficiency factor (X1), reliability (X2), Fulfillment (X3), privacy (X4), responsiveness (X5), compensation (X6) and contact (X7) influence the buying interest students of the University of Malang.