PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA LAPANGAN FUTSAL CHAMPIONS TLOGOMAS MALANG

Main Author: SUDRAJAD, IMAM
Format: Thesis NonPeerReviewed Book
Bahasa: eng
Terbitan: , 2014
Subjects:
Online Access: http://eprints.umm.ac.id/20301/1/jiptummpp-gdl-imamsudraj-36123-1-pendahul-n.pdf
http://eprints.umm.ac.id/20301/2/jiptummpp-gdl-imamsudraj-36123-2-babi.pdf
http://eprints.umm.ac.id/20301/3/jiptummpp-gdl-imamsudraj-36123-3-babii.pdf
http://eprints.umm.ac.id/20301/
Daftar Isi:
  • The purpose of this study to determine the effect of Service Quality on consumer satisfaction in customer service field futsal champions tlogomasunfortunate . The population in the study that is customer service champions tlogomas unfortunate side football pitch , with the use of purposive sampling techniques samplingdan with total sample of 100 respondents . Analysis tools used in this study are multiple linear regression analysis . Based on the results of research and discussion by using multiple linear regression analysis , it can be concluded that the variable quality of service that consists of physical evidence , reliability, responsiveness , assurance and influential emphaty simultaneously on consumer satisfaction . physical evidence , reliability, security and emphaty partial positive influence on consumer satisfaction , while variable responsiveness partially negative effect on satisfaction konsumen.Variabel reliability has a dominant influence on customer satisfaction services field futsal champions unfortunate tlogomas