PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA LAPANGAN FUTSAL CHAMPIONS TLOGOMAS MALANG
Main Author: | SUDRAJAD, IMAM |
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Format: | Thesis NonPeerReviewed Book |
Bahasa: | eng |
Terbitan: |
, 2014
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Subjects: | |
Online Access: |
http://eprints.umm.ac.id/20301/1/jiptummpp-gdl-imamsudraj-36123-1-pendahul-n.pdf http://eprints.umm.ac.id/20301/2/jiptummpp-gdl-imamsudraj-36123-2-babi.pdf http://eprints.umm.ac.id/20301/3/jiptummpp-gdl-imamsudraj-36123-3-babii.pdf http://eprints.umm.ac.id/20301/ |
Daftar Isi:
- The purpose of this study to determine the effect of Service Quality on consumer satisfaction in customer service field futsal champions tlogomasunfortunate . The population in the study that is customer service champions tlogomas unfortunate side football pitch , with the use of purposive sampling techniques samplingdan with total sample of 100 respondents . Analysis tools used in this study are multiple linear regression analysis . Based on the results of research and discussion by using multiple linear regression analysis , it can be concluded that the variable quality of service that consists of physical evidence , reliability, responsiveness , assurance and influential emphaty simultaneously on consumer satisfaction . physical evidence , reliability, security and emphaty partial positive influence on consumer satisfaction , while variable responsiveness partially negative effect on satisfaction konsumen.Variabel reliability has a dominant influence on customer satisfaction services field futsal champions unfortunate tlogomas