ANALISA DIMENSI PEMBENTUK BRAND EQUITY DALAM PEMBELIAN PASTA GIGI PEPSODENT DI KELURAHAN BALOWERTI KOTA KEDIRI
| Main Author: | Abrianto, Danang |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20258/1/jiptummpp-gdl-danangabri-32856-1-pendahul-n.pdf http://eprints.umm.ac.id/20258/2/jiptummpp-gdl-danangabri-32856-3-babii.pdf http://eprints.umm.ac.id/20258/3/jiptummpp-gdl-danangabri-32856-2-babi.pdf http://eprints.umm.ac.id/20258/4/jiptummpp-gdl-danangabri-32856-1-pendahul-n.pdf http://eprints.umm.ac.id/20258/ |
Daftar Isi:
- Pepsodent was one of Tooth Paste, who had most valuable on Brand Equity. This matter need some of test to detect dimension who build Brand Equity. From the result of Confirmatory Analysis that all of item from Brand Awarness Dimension, Perceifed Quality, Brand Association and Brand Loyallity significanly capable to serve unidimensionality and measure Brand Equity. Its prove that four of dimension had connection on build Brand Equity Pepsodent Tooth Paste at responden in Balowerti Village Kediri Town. From thet matter can be conclude that Brand Awarness Dimension, Perceifed Quality, Brand Association and Brand Loyallity was dimension who build Brand Equity Pepsodent Tooth Paste at Balowerti Village Kediri Town.