ANALISIS SIKAP KONSUMEN TERHADAP ATRIBUT PRODUK TEH RACEK (Studi pada Konsumen Berstatus sebagai Mahasiswa di Universitas Muhammadiyah Malang)
| Main Author: | Heriyanto, Agus |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20206/1/jiptummpp-gdl-agusheriya-31339-1-pendahul-p.pdf http://eprints.umm.ac.id/20206/2/jiptummpp-gdl-agusheriya-31339-2-babi.pdf http://eprints.umm.ac.id/20206/3/jiptummpp-gdl-agusheriya-31339-3-babii.pdf http://eprints.umm.ac.id/20206/ |
Daftar Isi:
- The research aims ware to describe the attitudes of consumers towards the product attributes and performance attributes Teh Racek products. Data collected from 100 respondents were taken by purposive sampling to buyers Tea Racek. Evaluation of the bottled tea beverages in general and confidence in the product attributes Teh Racek using Multiattribut Fishbein indicate that all the positive attributes addressed by the consumer and can be seen the performance attributes of the brand name Teh Racek as identity, characterization (bring prestige), the color of the packaging attributes light green as the identity of the product Teh Racek, Teh Racek logo as a sign of the product, as well as features such as jasmine aroma indicates a good performance as an indicator of Teh Racek attributes.