PENGARUH PENATAAN PRODUK (PRODUCT DISPLAY) TERHADAP PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) PADA INDOMARET
| Main Author: | Widayanti, Dina Ari |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20204/1/jiptummpp-gdl-dinaariwid-31297-1-pendahul-n.pdf http://eprints.umm.ac.id/20204/2/jiptummpp-gdl-dinaariwid-31297-2-babi.pdf http://eprints.umm.ac.id/20204/3/jiptummpp-gdl-dinaariwid-31297-3-babii.pdf http://eprints.umm.ac.id/20204/ |
Daftar Isi:
- The research objective was to examite the influence of product display to impulse buying.The study 100 sampling using sampling purpose, with non probability sampling. This analysis used linier regression. Produc display affect impulse buying show significant results by calculating linear regression analysis through product presentation layout and product presentation method shows a good performance product display in influencing impulse buying.