ANALISIS SIFAT RASIONAL dan IRRASIONAL KONSUMEN DALAM PEMBELIAN HELM INK (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Malang)
| Main Author: | H, Ahmad Nizhom |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20189/1/jiptummpp-gdl-ahmadnizho-32729-1-pendahul-n.pdf http://eprints.umm.ac.id/20189/2/jiptummpp-gdl-ahmadnizho-32729-2-babi.pdf http://eprints.umm.ac.id/20189/3/jiptummpp-gdl-ahmadnizho-32729-3-babii.pdf http://eprints.umm.ac.id/20189/ |
Daftar Isi:
- The purpose of this study was to analyze and describe the nature of the consumer in the purchase of consumer-INK helmet Faculty of Economics, University of Muhammadiyah Malang. This is a descriptive study, data collection techniques with the distribution of questionnaires, and the questionnaires were collected as many as 125 respondents. Technics determining sample respondents using accidental sampling technique. Analysis of the frequency distribution of scale range indicates that the nature of the consumer in the purchase of helmets INK at the Faculty of Economics, University of Muhammadiyah Malang students are the majority of consumers are more likely to be rational. With regard to the variables on the nature of the usefulness of optimal consumer (quality, design, and features), Benefit (Safety), Lifestyle (prestige, and show off).