PENGARUH IKLAN ROKOK SAMPOERNA A MILD PADA MEDIA TELEVISI TERHADAP KEYAKINAN DAN SIKAP KONSUMEN (Studi Pada Mahasiswa Universitas Muhammadiyah Malang)
| Main Author: | Amirullah, Mochamad Afif |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20173/1/jiptummpp-gdl-mochamadaf-32769-1-pendahul-n.pdf http://eprints.umm.ac.id/20173/2/jiptummpp-gdl-mochamadaf-32769-2-babi.pdf http://eprints.umm.ac.id/20173/3/jiptummpp-gdl-mochamadaf-32769-3-babii.pdf http://eprints.umm.ac.id/20173/ |
Daftar Isi:
- The purpose of this study to determine the effect of Sampoerna A Mild Cigarette Advertising on television media on consumer beliefs and attitudes. The sampling technique used accidental sampling of the total sample of 100 respondents. The analysis technique used is the analysis of a range of scales and multiple linear regression, hypothesis testing with Ftest and ttest. The analysis showed that Sampoerna A Mild Cigarette ads that include messagecontent, message format, the message source simultaneously and partially influence the beliefs and attitudes of consumers and the message body Sampoerna A Mild Cigarette advertising has a dominant influence on attitudes and consumer confidence.