PENGARUH KUALITAS JASA TERHADAP KEPUASAN PELANGGAN (STUDI DI PONDOK WISATA KAMPOENG KITA PROBOLINGGO)
| Main Author: | Pandita, Tatag Satria |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20153/1/jiptummpp-gdl-tatagsatri-32503-1-pendahul-n.pdf http://eprints.umm.ac.id/20153/2/jiptummpp-gdl-tatagsatri-32503-2-babi.pdf http://eprints.umm.ac.id/20153/3/jiptummpp-gdl-tatagsatri-32503-3-babii.pdf http://eprints.umm.ac.id/20153/ |
Daftar Isi:
- The purpose of this study to determine the effect of service quality on customer satisfaction Kampoeng We Travel lodge. The sampling technique used purposive sampling of the total sample of 100 respondents. the analysis technique used is the analysis of a range of scales and multiple linear regression, hypothesis testing with Ftest and ttest. The analysis showed that the quality of services that include professionalism and skills, reputation and credibility, attitudes and behavior, accessibility and flexibility, reliability and trustworthiness, service recovery, and serviscape simultaneously and partially affect customer satisfaction and professionalism and skills have a dominant influence on satisfaction customers.