ANALISIS ATRIBUT-ATRIBUT PRODUK YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN SEPEDA MOTOR MEREK BAJAJ PULSAR P220 DTS-I DI KOTA MALANG
| Main Author: | Susanto, Agis Reza |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20148/1/jiptummpp-gdl-agisrezasu-33117-1-pendahul-n.pdf http://eprints.umm.ac.id/20148/2/jiptummpp-gdl-agisrezasu-33117-2-babi.pdf http://eprints.umm.ac.id/20148/3/jiptummpp-gdl-agisrezasu-33117-3-babii.pdf http://eprints.umm.ac.id/20148/ |
Daftar Isi:
- The purpose of this study was to determine the factors that affect consumers in the considered of a motorcycle brand Bajaj Pulsar P220 DTS-i in Malang. This type of research conducted on 54 samples based on sales data Bajaj dealers in Malang. Collecting data using questionaires distributed to 54 respondents who had purchased a motorcycle brand Bajaj Pulsar P220 DTS-i in Malang The analysis tools used in this research is factors analysis. The results of the analysis of the product attributes that affect consumers in the considered of a motorcycle brand Bajaj Pulsar P220 DTS-i in Malang, it was known that there were three factor that affect consumers in the considered of a motorcycle brand Bajaj Pulsar P220 DTS-i in Malang, they were: 1) superiority of product, 2) quality of product, 3) complementary services.