PENGARUH FAKTOR PSIKOLOGI TERHADAP KEPUTUSAN UNTUK MENGGUNAKAN JASA TRAVEL (Studi Pada Konsumen PT. Alliance Vast Tour & Travel Malang)
| Main Author: | SAMODRA, BENI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20146/1/jiptummpp-gdl-benisamodr-35295-1-pendahul-n.pdf http://eprints.umm.ac.id/20146/2/jiptummpp-gdl-benisamodr-35295-2-babi.pdf http://eprints.umm.ac.id/20146/3/jiptummpp-gdl-benisamodr-35295-3-babii.pdf http://eprints.umm.ac.id/20146/ |
Daftar Isi:
- The purpose of this study is 1 ) to determine the psychological factors that include variable motivation , perception , knowledge , and beliefs and attitudes significantly influence the decision to use the services of travel . 2 ) To determine which variables are most influential on the decision to use the services of travel . Doing this type of research is survey research , using logistic regression data analysis tools . Population used is the consumers who had used the services of travel by using accidental sampling technique , namely the total sample of 100 respondents . Based on the research and discussion that has been done, it can be concluded that the psychological factors that include variable motivation , perception , knowledge , and beliefs and attitudes significantly influence the decision to use the services of a travel PT . Vast Alliance Tour & Travel Malang . Perception variables most influence on the decision to use the services of a travel PT . Vast Alliance Tour & Travel Malang .