ANALISIS SEGMENTASI PENDENGAR RADIO GEMA BHAYANGKARA BONTANG
| Main Author: | Satrio, Bayu Aryo |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20140/ |
Daftar Isi:
- The goal of this research is to know the segmentation of Radio Gema Bhayangkara, so the broad case program and Radio Gema Bhayangkara’s activities will be guided and clear. The tool of this research was used analysis cluster with variable, they are: Demography (sex, age, rate of income, education, occupation, origin), Psychograph (social class, life style, personality), and Behavior (status consumption, consumption rates, loyalty, benefit), The result of cluster analysis used segmentation demography variable, psychograph, and behavior divided the respondent into 3 groups, they are cluster 1 which has named “Time Listener Behavior” Group that formed by long time to listen, cluster 2 has named “listener Value” Group that formed by attend to the service of Radio Gema Bhayangkara, and cluster 3 has named “Heavy Listener” Group that formed by long time to listen Radio Gema Bhayangkara.