PENGARUH ATRIBUT PRODUK DAN POTONGAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MEBEL MEREK MELODY DI MALANG
| Main Author: | HIDAYAT, VIVIN NUR |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20096/1/jiptummpp-gdl-vivinnurhi-31859-1-pendahul-n.pdf http://eprints.umm.ac.id/20096/2/jiptummpp-gdl-vivinnurhi-31859-2-babi.pdf http://eprints.umm.ac.id/20096/3/jiptummpp-gdl-vivinnurhi-31859-3-babii.pdf http://eprints.umm.ac.id/20096/ |
Daftar Isi:
- The research objective is to determine the effect of product attributes, and discounted prices on furniture purchase decisions Melody Melody at MOG official showroom floor 2 Malang. The benefits of this research, especially for the official showroom floor MOG Melody 2 Malang that can be used for information and judgment to make decisions in order to implement the strategy referred pemasaran.Sampel in this research that consumers who have or will buy furniture produl Melody who at the time Melody is the official showroom Malang as many as 100 customers. The sampling technique in this study using non-probability sampling with sampling accindential method. From the results of research and discussion by using multiple linear regression analysis was done then it can be concluded that the variable product attributes (X1) and discount (X2) significantly influence the dependent variable is the furniture purchasing decisions Melody Melody at MOG official showroom floor 2 Malang. It can be concluded that the first hypothesis proposed in this study proved to be received which stated that the dimensions of the product attributes and price cuts affect the melody brand furniture purchase decisions significantly influence the purchase of furniture at the official showroom floor MOG Melody 2. The second hypothesis is that variables have a dominant influence on the buying decision at Hapless furniture brand melody is a discount consisting of pieces of cash, discounted quantity, scrap pieces and add exchange unit.