ANALISIS FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN ONLINE (Studi pada Kaskus.co.id Di Regional Malang)
| Main Author: | QUSAIRI, MUHAMMAD SYAIFUL RAJAB |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/19774/ |
Daftar Isi:
- More society access towards internet, mean there phenomenon hits product purchasing passes online site bloom at society in Indonesia. be problem watchfulness this factors what in purchasing decision according to online. purchasing according to online is very sensisitif, be caused purchase candidate by consumer kaskuser that is site user kaskus can not bertatap face and see goods that sold directly. so this watchfulness aim is that is factor what is considering consumer in purchasing according to online and where consumer considering dominant factor in do purchasing according to online. Method used in watchfulness this method survey with approach descriptive, sample in this watchfulness is as much as 100 respondents. with method non-probability sampling technique that used judgmental sampling. scale pengukura that is based on scale likert this analysis covers: validity test and relialibilitas then done analysis towards data that got by using factor analysis. Based on result from this watchfulness by using factor analysis so knowable that found ten consumer considering factors in purchasing according to online, that is cover innovation, reliabilitas, motivation, satisfaction, belief, reputation, subjective norm, involvement, navigation and life style shops. innovation factor with value eigen value 2,820 that be considering dominant factor consumer in does purchasing according to online.